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Whitgift coca cola business finalists

Whitgift students are through to Coca Cola Business Challenge finals.

The Economics and Business Department, led by Mrs Gray and Mr Robinson at Whitgift School, have been running a ‘Whitgift Apprentice’ each week, with Upper Third and Lower Fifth Form students, as part of the Coca Cola Real Business Challenge. As per Coca Cola’s brief, students formed their own companies and researched and created their own idea for a healthy fruit juice drink, which is both ethical and financially viable.

The Department ran an internal competition at the end of the Michaelmas Term to pick one company to submit to Coca Cola, with the hope of gaining a place in the regional finals. A very talented and enthusiastic Upper Third Form company, called ‘Nature’s Gift’, won and also gained a place in the regional finals.

This part of the competition was held on 28 January, at the Kia Oval Cricket Ground. Mrs Gray commented, “The boys created and delivered a fantastic presentation, with the most creative and original idea I have ever seen, for how to reduce the amount of litter on the streets, as part of Coca Cola’s Corporate Social Responsibility plan. Their idea was to make bins a Wifi hotspot zone as people put litter into the bins, as many young people often run out of free data.”

Coca Cola agreed that this was an innovative and very well-presented idea, and the boys are now through to the national finals, to be held in London on 16 March, where they will attend a parliamentary reception, along with all expenses paid dinner, theatre and hotel in London.

To find out more about our Schools, please visit the Whitgift School page.


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